Sales shares
- Dine-in
- Takeaway
- Delivery
Sales shares
Mushlya
Payback period
24–30 months
Profitability
from 15% of turnover
Product mix
50% food
50% beverages
Target audience
groups of friends, families, office employees, city guests
Mushlya is a accessible seafood concept with strong scaling potential, built on simple processes and clear, approachable cuisine. The concept focuses on the most popular flavors of the sea — oysters, shrimp, and mussels — which enjoy steady demand among guests.
Optimized kitchen processes and a streamlined menu allow the restaurant to maintain high quality without operational complexity. The format easily adapts to various locations and ensures efficient performance.
Who is the franchise suitable for
Ukraine
Optimal locations
Core stations
- Full-cycle kitchen (hot and cold processes)
- Oyster station
- Deep fryer
- Bar station
Team
5 employees: 1 Head Chef, 1 Oysterman (oyster specialist)
3 cross-functional team members (administrator / bartender / cashier / server)
Optimal size
From 150 m²
Rent cost
Up to 1,000 ₴/m²
Average check
900 ₴
Operating expenses
≈ 44 %
Turnover
From 3 510 000 ₴/mo.
Profit
From 530 000 ₴/mo.
Explore all the details that shape a successful business model
What are you paying for?
Full support at launch and business development
Franchise fee
$20 000 Ukraine $30 000 Europe
- Support in finding a location
- Development of the interior design project
- Team recruitment Staff training
- Launch marketing campaign
Royalty
5% of turnover
- Use of the trademark
- Ongoing operational support
Initial investment
From €1,000 per m²
- Lease and renovation of the premises
- Equipment and inventory Initial product purchase
- Licenses and permits
- Marketing budget
Your launch team
Yevheniia
Yadykina
Operations Director, Mushlya
Full project support through to opening
Vitalia
Balamut
Brand Chef, Mushlya
Team training, supervision of product quality and technologies
Viktoriia
Kot
HR Director
Support in recruitment and team building
Maslennikova
Supplier management and assortment development
Dmytro
Biriukov
IT Director
Restaurant software setup and launch
Become the owner of a restaurant that generates income and works for you
Business profitability and other financial indicators depend on your management, adherence to the model, and market conditions.The company's management team has extensive experience in the industry and is committed to ensuring the long-term success of the business
We provide a proven system and support, but the final result is a combination of your involvement, the right strategy, and external factors that can affect performance